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Sendlane, the Omaha-based customer engagement platform, announced today it has secured an additional $20 million in a Series A funding round. The company provides tools to optimize customer engagement, helping improve sales and achieve business growth goals.

The investment was led by Grotech Ventures and included participation from existing investors Soma Capital, 1/0 Capital and Haystack. Sendlane will use the funds to continue its mission of leveraging craftsmanship design and proprietary automation technology to offer its users an unprecedented marketing experience that helps them turn shoppers into loyal customers.

Sendlane’s automation tools allow users to create automated life-cycle campaigns and segment their customers for highly personalized messages that increase revenue year over year. The company also provides a unique visual marketing analytics suite that provides powerful insights into consumer behavior. Furthermore, customers can access Sendlane’s library of templates for lifecycle campaigns and tailor them for their audience with intuitive customizations.

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Overview of Sendlane

Sendlane is a customer acquisition platform that helps e-commerce businesses increase sales and convert shoppers into loyal customers. The company recently announced it has raised $20 million in a Series A round to further expand its service.

This article will look at Sendlane’s benefits and features and how it can help businesses increase sales.

What is Sendlane?

Sendlane is a CRM and marketing automation platform designed to help businesses grow by transforming visitors and casual shoppers into engaged and loyal customers. With the help of Sendlane, businesses can analyze customer data, create automated journeys that address their customers’ unique needs, deliver personalized content through multiple channels, automate event-based campaigns, and measure automation results in real-time.

Trusted by over 10,000 clients worldwide, Sendlane helps companies of all sizes quickly build tailored customer segments based on data from their stores and other online platforms. Companies can then use this data to trigger automated email marketing campaigns based on user behaviors such as clicks or purchases. They also allow for detailed segmentation for maximum personalization – enabling businesses to tailor content on a granular level that builds relationships with potential leads to increase sales opportunities.

In addition to helping businesses convert customers into loyal customers with personalized interactions in real-time across multiple channels such as emails, text messages, web push notifications and more – Sendlane also allows users to discover trends in their industry and use solutions such as A/B testing or AI-powered optimization tools that maximize follow up ROI.

How Sendlane works

Sendlane is a comprehensive marketing automation platform that helps businesses convert shoppers into loyal customers. It offers a variety of features to help generate leads, track customer journeys, send personalized emails, and measure campaign performance in real-time.

Sendlane helps users create automated campaigns that target prospects based on their behavior. By collecting data from multiple sources and applying it in real-time, marketers can create more targeted messages that engage customers and drive conversions. Additionally, Sendlane’s automation tools make it easier to segment contacts, send personalized emails, and track performance across channels for more effective marketing initiatives.

At its core, Sendlane is all about providing marketers with the necessary resources to reach their business objectives – from engaging shoppers at the right moment in their journey to building long-term relationships with them built on trust and mutual understanding. The key features of the platform include:

  • Subscriber Profiles – which provide an overview of each user’s activities
  • Omni Channel Message Sequencing – which allows users to send messages across multiple channels such as email, SMS, webhooks and web push notifications
  • Campaign Tracking – which enables users to measure campaign success through detailed insights
  • Multiple Integrations – which allow users to connect Sendlane with other business services such as CRMs
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Benefits of Using Sendlane

Sendlane is a powerful e-commerce marketing platform that helps businesses increase sales, retain customers, and build relationships. Sendlane offers powerful tools to help businesses improve their e-commerce marketing efforts, such as automated email campaigns, powerful segmentation functions, and integrations with popular e-commerce platforms.

Let’s take a look at some of the benefits of using Sendlane.


Sendlane provides automated marketing solutions and powerful email automation to maximize customer engagement. Automation allows businesses to send timely, targeted, personal messages that drive conversions and increase customer loyalty.

It enables users to automate tasks such as segmented email campaigns, newsletter/broadcast blasts, abandoned cart reminders, welcome emails and more, tailored specifically for each subscriber’s behavior.

With Sendlane’s automation features, businesses can create detailed rules for each type of marketing communication they will send. For example, they can customize triggers based on actions taken by their customers such as signing up for an account or buying a product. They can also set automation flow sequences across channels with appropriate timing between messages so that the right message gets delivered at the right time!

With automated campaigns, brands can build customer relationships through personalized notifications that fuel engagement while streamlining their workflows behind the scenes.


Segmentation is a key feature of Sendlane, making it the ideal choice for savvy marketers. Customers can choose from dozens of criteria such as age, location, interests and behavior when creating an audience. As a result, the most successful campaigns use Sendlane’s segmentation capabilities to reach the right person in the right place with the right message. By segmenting, marketers can create laser-focused campaigns targeting a specific demographic or market segment.

Sendlane’s segmentation options allow customers to assess their customers’ behavior, interests, revenue and more. With data from marketing channels such as ecommerce stores and social media platforms, customers can measure what works best for an audience and plan campaigns accordingly. Customers can also apply predefined segments or create their custom segments to target specific customers with highly personalised messages. In addition, customers using Sendlane’s design feature can tailor their messages considering user data over time since users’ preferences change over time.

Sendlane has powerful automation features that allow you to create and monitor campaigns at scale and fine-tune user engagement at every step of the customer journey. With automated emails, users can easily send exactly what each customer needs at precisely the right moment without any manual effort required. As a result, they’ll be able to nurture leads more effectively while deepening customer engagement with their brand efficiently while saving themselves plenty of precious time by automating these mundane tasks automatically!


Sendlane helps marketers personalize emails and maximize conversions with automated segmentation and campaign customization. For example, marketers can send targeted campaigns to customers based on their buying history and segment them into different categories to tailor the overall experience. This enables businesses to create personalized content for their audience to build relationships and increase loyalty.

With the help of Sendlane’s automation features, marketers can track customer behavior across multiple channels and use this data to customize their campaigns, creating experiences tailored to individual customers. Additionally, Sendlane features powerful triggers that allow marketers to automate messages when customers take certain actions about their shopping cart or website activity. This ensures that customers receive relevant messages at just the right moments.

These powerful personalization capabilities give marketers the ability to target specific sets of customers with customized messages, engage them at the right times, and ultimately increase loyalty by providing a more personalized experience.

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Sendlane raises $20M to convert shoppers into loyal customers

Sendlane, a customer engagement platform, has raised $20M in Series A funding from Accel, alongside participation from Fika Ventures and other investors.

This new round of funding will allow Sendlane to further expand its platform and enhance its ability to help businesses convert shoppers into loyal customers. First, let’s dig into the details of the funding round.


Sendlane announced that it has closed a $20M Series A round of funding, led by Summit Partners with participation from existing investors, including Dojo Madness and Emerge. The company plans to use the capital to further invest in their customer conversion platform and deepen integrations with existing eCommerce business tools.

The new funds will be used to strengthen Sendlane’s marketing automation capabilities, enhance its platform for online retailers and invest in applications for mobile commerce. Investing in Sendlane’s technology enables data-driven companies of all sizes to build more meaningful relationships with potential customers across the customer journey — from click-to-cart to long-term loyalty — and optimize conversion rates at each phase.

The new funding will help Sendlane remain at the forefront of marketing automation technologies and provide users access to the insights they need to create true understanding of what resonates with individuals on a deeper level. The backing from Summit Partners is a validation of Sendlane’s commitment to providing digital merchants and marketers tools that empower them to acquire more customers, create personalized experiences for shoppers, optimize digital campaigns and measure success across multiple channels.

How the Funds Will be Used

Sendlane, an e-commerce marketing company, has announced that it raised $20 million in a Series B funding round. Rail Capital and involved participation from other venture capital firms including Canvas Ventures, Bling Capital, Kapor Capital and Core Innovation Capital led the round.

The fresh funds will be used to scale up Sendlane’s marketing automation and data science technologies capabilities to help merchants optimize their customers’ journeys. The company wants to develop its customer segmentation capabilities and predictive analytics functions to target potential shoppers effectively. In addition, they will be introducing machine learning algorithms and artificial intelligence technologies that can be used to improve customer automation efforts and personalize customer engagement.

The funding round also marks an important milestone for Sendlane in developing its omni-channel marketing capabilities. By leveraging these new funds, the company plans to create powerful messaging channels that span email campaigns, web push messages, texts and app notifications that streamline shoppers’ journey and maximize their shopping experiences from start to finish.


In conclusion, Sendlane’s latest venture capital raise of $20M reflects the expanding importance of leveraging technology to convert shoppers into loyal customers. This latest funding will help Sendlane deliver its proven suite of omnichannel automated technology solutions worldwide, enabling digital businesses to customize their customer journey and build trusting relationships.

With these funds, Sendlane is looking forward to continuing its efforts in connecting more companies with valuable digital marketing opportunities and robust customer engagement strategies.

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