What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?
The highest click-through rates on ads are for search terms related to the product or service. This means that it’s important to monitor what people are searching for and then targeting those searches with relevant ads.
The in-market audiences allow the opportunity is to create an in-market audience, which allows you to target your ads to people who are most likely to click on them.
Hello, the iCertificationHelp Team has discovered the right solution to the question What Is The Recommended Next Step If You Noticed From The Search Terms Report That Certain Search Terms Are Resulting In A High Number Of Ad Clicks? The answer to this question is given below, with the right answer denoted by a “Green Color“.
What should you do if you find that specific keywords are generating a lot of hits on your advertisements based on the Search terms report?
- Negative keywords are search phrases that don’t get a lot of clicks.
- Check to see whether relevant search phrases are keywords, and modify your bid or ad content accordingly.
- To make your advertisements stand out even more, use sitelinks.
- Make sure that all of these search phrases, regardless of their relevancy, are included as keywords.
Correct Answer: Check to see whether relevant search phrases are keywords, then modify your bid or ad content accordingly.
Answer Details regarding have been explained in detail. Check to see whether relevant search phrases are keywords, and modify your bid or ad content accordingly: The search terms report shows you what people were looking for when they saw and clicked on your ad. This data may assist you in removing ineffective keywords or adding new ones. The search terms report may also be used to detect negative keywords.
Use the Search keywords report to discover how well your advertisements performed when they were triggered by real Search Network searches. Add fresh search phrases to your keyword list that have a lot of promise. Find search phrases that aren’t as relevant to your company and put them to your negative keyword list. This may save you money by preventing you from wasting money on individuals who aren’t interested in your ad.
If you have any more questions, please see the following link for additional information: https://support.google.com/adwords/answer/2472708?hl=en
For more information about the Google Ads Fundamentals Assessment: Skillshop Display Certification, go here.
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Frequently Asked Questions
How do you do a search query report?
To do a search query report, you will need to go into the Reports tab and then click on Search Query Report.
What is search term report in Google ads?
Search term report is a feature in Google Ads that allows you to see which keywords are bringing the most traffic to your site.
How do you search for a word in a Google ad?
You can use the search bar at the top of google.com, or you can use Googles voice assistant, Google Home.