Are you considering using AI writing tools or human writers for your content strategy?

Ever since ChatGPT exploded in popularity, many businesses and content creators have been turning to AI writing tools to produce content faster and more efficiently.  But despite the impressive strides made in AI technology to mimic human writing, it is important to recognize that artificial intelligence can never replace human writers.

Yes, AI can generate large volumes of text in seconds, but writing means much more than just arranging words and phrases. The nuances and unique qualities that human writers bring to the table are irreplaceable, and they play a crucial role in crafting meaningful and impactful written works.

Human writers can tailor their writing style to engage different audiences effectively or create original and unique connections about a topic in ways that an AI cannot. With writing services like Writers Per Hour which has more than 450+ active professional human writers, you can also scale up content production while maintaining quality.

Here are a few drawbacks to using AI for writing.

AI Writing is Bad for SEO

Content is king, but it only holds true for high-quality content. Many AI writing tools mine existing content from across the web and paraphrase it to create what they call “new content.” This results in regurgitated generic content that provides no originality or value. Google devalues this content as it sees them as “spammy automatically-generated content” that fails to provide a satisfying reader experience.



In other words, AI writing can harm a website’s ranking. Especially following Google’s Helpful Content Update in August 2022, the search engine has placed more emphasis on ranking original and helpful content written by humans, for humans.  Therefore, investing in quality writing and originality is more important than ever. Niche experts who write about topics they have experience and knowledge in can offer a unique perspective and depth that AI-generated content cannot match.

AI Writing Tools Risk Plagiarism

Another risk of using AI writing tools is the potential for unconscious plagiarism that can damage your brand’s reputation. AI writing tools like ChatGPT and Jasper work by analyzing large amounts of data and using that data to generate new content.

However, if the data used includes content that is already copyrighted or owned by someone else, it can count as plagiarism. Besides, anyone can use ChatGPT for free. There is always a likelihood that you will create similar or identical content as everyone else.

AI Content Needs to Be Fact-check

ChatGPT may have all the answers, but they are not always right ⬇️


And while it may be easy to spot the mistake in this prompt. Oftentimes, ChatGPT mistakes are decent enough to go unnoticed, especially if a beginner has made the query. The AI has a tendency to confidently present wrong answers as facts and makeup false or non-existent references. These impressive answers can create a misleading impression of greatness that can deceive editors and readers.

AI Writing Tools Cannot Evoke Emotions

Emotions are a crucial component of effective writing, whether in advertising, creative writing, or any digital marketing strategy.  The ability to convey emotions through writing helps to create a connection with the reader, which can be the difference between a successful campaign and a failed one.

While AI algorithms can generate text that reads as if a human wrote it, it lacks the personal touch and unique voice that human writers can bring to their work.  This can result in content that feels impersonal and unrelatable, which ultimately defeats the purpose of copywriting to evoke the desired emotional response from readers.

AI Writing Tools Cannot Replicate Human Creativity

As sophisticated as AI writing tools have become, these robot writers still cannot fully replicate the creativity and nuances of human writing.  Unlike an AI, which will follow a predictable pattern and produce a particular type of content with a given prompt, you can get ten different angles from ten human writers with the same prompt as they infuse their writing with unique perspectives and experiences.


Human creativity involves the ability to think outside the box, make unexpected connections, and craft content that is truly original and inventive. These qualities are difficult to replicate in an AI system operating based on pre-determined patterns, rules, and templates.


While AI writing tools have made great advances in generating content that closely resembles human writing, you should never outsource your content production to AI.  Google devalues AI content, and it has a risk of plagiarism. Plus, they cannot fully replace the creativity, intuition, and personal touch that human writers bring to their work.

While businesses can still incorporate AI writing tools into their content strategy as a research or grammar-checking tool, you still need a human writer. After all, high-quality content is reliable, creative, valuable, and not repetitive spam drawn from a limited pattern or database.