Nowadays, businesses need to connect with their customers on a personal level. One of the best ways to do this is by creating videos that speak directly to the audience’s needs and emotions. These videos are called customer-centric videos because they focus on what matters most to the viewer.
But how can you make your videos relatable? It’s not just about creating a video that is visually appealing but understanding your audience, telling stories they care about, and using the right tools to enhance your content.
In this blog, we’ll discuss some ways to make customer-centric videos to improve your content. So, let’s get in!
What Makes Content Relatable?
To make your videos relatable, you need to think from your customer’s point of view. Here’s how:
Empathy
Relatable videos show that you understand the customer’s problems, needs, or dreams. For example, if you’re selling fitness equipment, make sure to include the benefits on how it can help them get to their goals.
Authenticity
People want to see real, honest content. Overly polished or sales-heavy videos can feel fake. Instead, show real situations, real customers, or even the challenges your business faces.
Cultural and Contextual Relevance
Your videos should feel relevant to the audience’s culture or situation. For example, a video for young professionals in New York might look and feel different from one for retirees in Florida.
Research Your Audience
Before planning your video, you need to know who you’re talking to. The better you understand your audience, the more impactful your content will become.
Customer Personas
Create profiles of your ideal customers. Include details like their age, job, interests, and biggest challenges. This helps you tailor your video to their specific needs.
Data-Driven Insights
Look at customer data from surveys, social media, or website analytics. What are they talking about? What questions are they asking? Use this information to guide your video content.
Feedback
Don’t guess what your audience wants—ask them! Read their comments, reviews, or direct feedback to find out what they care about.
Write a Strong Script and Use the Right Narration
The script is the foundation of your video. It’s what turns your ideas into a clear and engaging message. Here’s how to make your script and narration work for your audience:
Customer Stories
One of the best ways to connect with viewers is by telling stories about real customers. Demonstrate how your product or service effectively addressed their challenge.
Conversational Tone
Speak to your audience the way you would in a friendly conversation. Avoid complicated words or corporate jargon.
Use Text-to-Speech (TTS)
Text to speech is an amazing tool that uses AI to turn written text into spoken words. Here’s how it can help you:
- Accessibility: TTS makes your videos easier to understand for people who prefer audio over reading.
- Cost-Effective: If you’re on a budget, TTS can replace hiring a voice actor for simple videos.
- Multi-Language Support: TTS allows you to create content in different languages quickly and affordably.
Incorporate User-Generated Content (UGC)
Content created by your customers is one of the most relatable forms of video.
Encourage Participation
Encourage your customers to create and share videos showcasing their experience with your product. You can run contests or offer rewards to encourage participation.
Feature Real Stories
Highlight user-generated videos in your campaigns. For example, a skincare brand could showcase a customer’s journey with their product.
Build Community
Featuring customer content makes them feel appreciated, fostering a deeper connection with your brand.
Use Visuals That Connect
The visuals in your video are just as important as the narration. They help tell your story and grab attention.
Human-Centered Visuals
Show real people using your product or interacting with your service. This makes the video feel more personal.
Background Removers for Clean Content
Sometimes, the background of your video can distract viewers from the main message. Use background remover tools to eliminate unwanted elements. This keeps the focus on your product, presenter, or message.
Here’s how you can remove background from videos using the CapCut desktop video editor:
Step 1: Import Video
Launch the CapCut desktop video editor, click “Import” to upload your video, and drag it to the timeline to start editing.
Step 2: Remove BG from Videos
Select your video in the timeline and go to the “BG remover” option in the editing panel. Enable the “Auto removal” feature. The video editing software will automatically detect the subject and remove the background. You can preview and fine-tune the effect if needed.
Step 3: Export Video
Once you’re happy with the result, click “Export.” Choose the desired resolution and format, and save your video. You now have a polished, background-free video ready to use!
Diverse Representation
Make sure your videos include people from different backgrounds, genders, and cultures. This shows that your brand values diversity and speaks to a wider audience.
Test and Improve
Even the best videos can get better with time. Here’s how:
A/B Testing
Create two versions of your video and see which one performs better. Test things like visuals, narration style, or call-to-action.
Feedback Analysis
Pay attention to viewer comments and engagement metrics like likes and shares. Leverage this feedback to improve your future video content.
Continuous Improvement
Don’t stop after one video. Learn from your results and keep improving your content.
Conclusion
Creating customer-centric videos is about putting your audience first. By understanding their needs, telling relatable stories, and using tools like TTS and background removers, you can create videos that build trust and connection.
Remember, the goal isn’t to create a perfect video—it’s to make one that feels real and speaks to your customers. Begin with small steps, experiment with your ideas, and continuously refine them. Your audience will notice, and your brand will grow stronger because of it.
